Why we chose our brand mission?

Here at AMILLIARDI, our brand mission is the driving force between everything that we create and something that we regularly refer back to ensure that we are serving moms in the best way.

 

Our dream is to make an ‘effortless style’ easy for moms to access. Using your existing wardrobe, you can simply accessorize with our attractive and useful products to get your confidence in mom-life off to a great start.

 

Our brand mission is made up of three words…

 

Confident, casual, and chic.

What does being a confident, casual, and chicmom inspire in you?

 

To us, it creates an image of a mother feeling that they have conquered the world after finally slotting back into their skinny jeans postpartum.

 

To us, it means keeping things simple but being able to redesign your style and feel fresh by adding elegant accessories toy our wardrobe (while knowing that you’re just as fabulous no matter what you wear).

 

To us, being a confident, casual, and chic mom is a mindset. It’s a lifestyle choice. And it’s the principle behind all of the products that you’ll find here at AMILLIARDI.

 

To you, feeling confident, casual, and chiccould mean something completely different! We hope that we’ve designed the perfect mom products to help you feel your very best and prepared for the outside world at a moment’s notice.

 

Read on for a little more explanation as to why we chose our brand mission.

 

Confident

 

“Confidence means feeling sure of yourself and your abilities — not in an arrogant way, but in a realistic,secure way. Confidence isn't about feeling superior to others. It's a quiet inner knowledge that you're capable” (1)

 

There’s nothing better than feeling confident about yourself and your abilities during your motherhood journey. Those feelings might come and go, however, we hope that by using our products, our customers will feel more confident about themselves. We want our products to go hand in hand with the beautiful journey that is motherhood.

 

Casual

 

“Casual is a combination of elegance with comfort. Casual people tend to keep it simple and match the accessories with whatever the simple clothing they are wearing". (2)

 

Casual is that effortless style the majority of us embody day to day - especially following the arrival of motherhood! Being casual means that we feel comfortable, cozy, and most of all,that we keep our time spent getting ready in the mornings to a minimum -something that we develop an art in as moms.

 

We’ve designed our products to timelessly match your outfits so that you can continue to spend minimum time getting ready, and more on being outdoors and feeling great.

 

Chic

 

"Strong colors that are not extravagant comes as a part of the chic style. It is something that relates to being casual in a not-so-casual way." (2)

 

Chic is that ‘jeans and a nice top’ outfit that allows us to look and feel effortlessly stylish.

 

We’ve kept our products simple, but with stylish details to enhance your style even during those 5-minute trips to the supermarket for more diapers!

 

Not only are all of our products designed with the modern mom in mind, but they’re also created to provide you with ease and support during your time as a mom.

 

Our diaper bags are everything that you need to look effortlessly chic, casual, and oozing with confidence - confidence about how great you look as well as how prepared you are!

 

Our diaper bag backpacks are perfect for those longer trips - we’ve designed a simple and elegant bag with enough space to fit everything that you’ll need for a few hours out with your little one. We’ve added easy-to-access pockets so that you can quickly get to everything that you need during nappy changes and in between!

 

Our diaper changing pads handbags are the perfect addition to any baby registry. They’re small enough to be used as a clutch bag, with enough space to fit 2-3 diapers,a travel-size pack of baby wipes, and a small bottle of diaper rash cream. You’ll even have space to stash a spare outfit for those explosions that you’ll soon come to know and love…

 

Have a look at our collection and treat yourself to the ultimate mom must-have - our bags are also a brilliant gift for your expectant mom friends.